// OTHER MIX
// OTHER MIX
NIVEDITA GARG
NIVEDITA GARG
August’ 25
August’ 25
FOUNDER & CEO
FOUNDER & CEO
Thank you Shruti, It has been a pleasure working with you.
You're a great creative thinker mainly because of your competency of being a good listener - you listen to understand, you listen to respond, not react. You almost never defended your expression. Rather, you shared your thoughts behind your output, which gave me an opportunity to tighten my brief.
Given Splang is luxury brand positioning - you created a simple yet stunning logo, just like I wanted and probably made only 2 or 3 iterations before approval. The logo lends itself to various media platforms, interiors, and stationery effortlessly. Your quick thinking, understanding
of technology, and fresh perspective ensured an outstanding website, which most people rated it as an International/Global brand website.
The speed at which we created Splang, most accomplished creative wouldn't have been able. Being the brand strategist for FedEx in the MEISA region and working closely with global identity agencies such
as Landor, BBDO NY, I can say you're a match to that standard.
Thank you Shruti, It has been a pleasure working with you.
You're a great creative thinker mainly because of your competency
of being a good listener - you listen to understand, you listen to respond, not react. You almost never defended your expression.
Rather, you shared your thoughts behind your output, which gave
me an opportunity to tighten my brief.
Given Splang is luxury brand positioning - you created a
simple yet stunning logo, just like I wanted and probably made
only 2 or 3 iterations before approval. The logo lends itself to
various media platforms, interiors, and stationery effortlessly. Your
quick thinking, understanding of technology, and fresh perspective
ensured an outstanding website, which most people rated it as an International/Global brand website. The speed at which we created Splang, most accomplished creative wouldn't have been able. Being
the brand strategist for FedEx in the MEISA region and working closely with global identity agencies such as Landor, BBDO NY, I can say you're
a match to that standard.
// THE VISUALS
// THE VISUALS
Phanton: 2965 C
CMYK: 100 / 52 / 0 / 70
RGB: 0 / 56 / 86
HEX: #003856
Phanton: 2965 C
CMYK: 100 / 52 / 0 / 70
RGB: 0 / 56 / 86
HEX: #003856
Phanton: 7499 C
CMYK: 5 / 5 / 16 / 0
RGB: 240 / 234 / 214
HEX: #F0EAD6
Phanton: 7499 C
CMYK: 5 / 5 / 16 / 0
RGB: 240 / 234 / 214
HEX: #F0EAD6
Phanton: 663 C
CMYK: 0 / 1 / 2 / 0
RGB: 255 / 252 / 248
HEX: #FFFCF8
Phanton: 663 C
CMYK: 0 / 1 / 2 / 0
RGB: 255 / 252 / 248
HEX: #FFFCF8
BUTLER FAMILY
BUTLER FAMILY
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()
WORK SANS FAMILY
WORK SANS FAMILY
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()
// THE SHIFT
Big Picture First:
Built the identity beyond the logo, considering how the brand would translate across applications, digital touchpoints, and the physical atelier.
Refined & Timeless:
A serif-led visual language was chosen to reflect craftsmanship, elegance, and premium positioning.
Emotion Through Colour:
Deep blue and warm neutrals were selected to balance luxury, comfort, freshness, creativity, and beauty.
// THE SHIFT
Big Picture First:
Built the identity beyond the logo, considering how the brand would translate across applications, digital touchpoints, and the physical atelier.
Refined & Timeless:
A serif-led visual language was chosen to reflect craftsmanship, elegance, and premium positioning.
Emotion Through Colour:
Deep blue and warm neutrals were selected to balance luxury, comfort, freshness, creativity, and beauty.
// THE GAP
The challenge wasn't creating another beauty brand, it was building an identity that felt as refined as the atelier itself, while remaining adaptable across physical and digital experiences.
// THE GAP
The challenge wasn't creating another beauty brand, it was building an identity that felt as refined as the atelier itself, while remaining adaptable across physical and digital experiences.
CLIENT
CLIENT
Splang Atelier
Splang Atelier
YEAR
YEAR
2025
2025
DURATION
DURATION
2 Weeks
2 Weeks
// PROJECT DETAILS
// PROJECT DETAILS
// BRAND AND IDENTITY DESIGN
// WEBSITE DESIGN
// SOCIAL MEDIA
// BRAND AND IDENTITY DESIGN
// WEBSITE DESIGN
// SOCIAL MEDIA
Slang Atelier is an independent studio where beauty professionals rent curated spaces by the hour. The identity was designed to echo its Greek-inspired interiors while positioning the brand with timeless luxury.
Slang Atelier is an independent studio where beauty professionals rent curated spaces by the hour. The identity was designed to echo its Greek-inspired interiors while positioning the brand with timeless luxury.