// To Be Branded…

// To Be Branded…

Turns out, branding yourself is harder when you’re both the client and the designer. What started as a struggle to define myself as a designer became a workbook for doing just that through questions, reflections, doodles, audits, and a healthy amount of self-interrogation. Instead of looking outward for

a niche, style, or identity, it asks you to look inward, treat yourself like a client, and find the threads that already connect your work. Black and white by design, leaving

the colour, the mess, and the magic to you.



// EDITORIAL DESIGN

// STORYTELLING

// PHOTOGRAPHY

This was less about sitting at a desk and more about learning to look. A month spent travelling across Mumbai, working alongside Sudharak Olwe, photographing its people and places, and slowly finding my own rhythm with a camera. The work came with stories, conversations,

two books, and a city I grew a little closer to.



// EDITORIAL DESIGN

// STORYTELLING

// PHOTOGRAPHY